Blog Reflection Post for personal branding Research Paper

Blog Reflection Post for personal branding - Research Paper Example Lewis presents five classification in conformity as far as branding is concerned. They are: Fearing Breed conformity, Buck the norm, questioning everything, Running away, and lastly, embracing risks (Lewis, 2014) Conformity has affected the way marketing is carried out in this age. Customers indulge purchase practices to the acceptable groups in society. Many business ventures opt to follow this practices and this has played a role in eradication of the innovative spirits in entrepreneurs. Personal branding therefore steps in to make a careful study and manage such consumer perceptions to ensure success in marketing. (Rampersad, 2009). According to Lewis 2014, of which is true, his idea of ‘screaming louder’ is very costly. It will require lots of funds to finance. The world of marketing has also become so competitive and personal branding should embrace unique ways which ought to be less costly. Hence it’s a key factor to do a careful analysis on consumer preference. Business ventures should embrace ways to stand out as unique but not drifting away from the expectations of their customers. Montoya 2002, notes that personal branding is an asset to the business venture and ensures excellence. Conformity is still a major setback to customization. Lewis 2014 quotes that three-quarters of the individuals in a group conform to a phenomenon at the first instance. This presents a critical viewpoint that marketers ought to take so as to achieve their sales targets without compromising their customers. Lewis presents three tips, which are agreeable to me: first is to make a comprehensive analysis of industry’s best performers, then to analyze market norms and lastly to take in the aspect of rick and insurance. The business can then be confident to take a different route cautiously having in mind that its customers will ‘feel better’ going in that direction. Effective branding in a corporate environment seeks to

Art exhibition Essay Example | Topics and Well Written Essays - 500 words

Art exhibition - Essay Example Works by Jean-Baptiste-Camille Corot, Jean-Franà §ois Millet, Claude Monet, Thà ©odore Rousseau, Gustave Le Gray, and Eugà ¨ne Cuvelier and other artists were placed purposefully providing a view of the scenery at Fontainebleau. The artworks were interestingly supported by the brochures, maps and souvenirs for tourists during the 19th century to give the viewers a realistic tour of Fontainebleau. I appreciated the exhibit very much because the presentation was visibly carefully planned and well researched by the organizers. The paintings complemented by the photographs in the exhibit comprehensively showed viewers the famous scenery of Fontainebleau. The pieces were accurately selected to perfectly complement each other relating the historical significance of Fontainebleau to the Impressionist movement; an example of such complementary work is Claude Monet’s ‘The Bodmer Oak, Fontainebleau Forest’ and Eugà ¨ne Cuvelier’s ‘Beech Tree near the Bodmer Oak’ which both depicts similar scenery at Fontainebleau. ‘In the Forest of Fontainebleau: Painters and Photographers from Corot to Monet entertainingly educate viewers of the significance of Fontainebleau for the painters and photographers during the 19th century. From the exhibit, I was familiarized with the indispensable relationship between painting and photography and their necessity in recounting the history of important events and places. Furthermore, the exhibit visually narrates the progress in the art of Impressionists by displaying works ranging from the early works to the later works of various Impressionist artists. The exhibit’s theme and its purpose of bringing viewers in the forest of Fontainebleau was achieved because the exhibit can be compared to a tour in the forest of Fontainebleau with breathtaking sceneries skillfully captured by the artists in their canvasses and by their

Photography

Photography Using a broad range of critical, satirical, and photographic texts, assess the cultural reception of photography in the mid nineteenth century. To answer this question fully, there must be a clear knowledge of the culture/society which birthed photography. The mid nineteenth century was a time of great technological advancement (most prominently industrial technologies) that bought with it significant cultural and social change. It is well known that photography was both embraced, but also regarded with some scepticism as to its overall purpose and usefulness in the early Victorian era. Julia F Munro (2009 pg.167) states It is now widely accepted that photography wasnt truly discovered until 1839, as it was then that Daguerre and Fox Talbot made their discoveries of early photographic processes, the daguerreotype and calotype respectively, and shared them with the world. Goldberg (1991) agrees that it was much earlier when people began to realise a need and take interest in using light as a way of taking pictures, preserving a moment accurately and mechanically. Goldberg (1991 pg.10) goes on to state that desire was abroad to catch nature in a net. Indeed as early as the late eighteenth century, devices such as the camera obscura (optical device used mainly to aid drawing) and camera lucida (a piece of technology which allowed artists the ability to precisely record contours of landscape) were rife, and captured the eye of professional and amateur artists alike. Henry Fox Talbot (1800-1877), sometimes referred to as the Grandfather of Photography, was one of many people searching for an answer to the void that existed before the conception of photography, and was most interested in its ability to record nature accurately, and pursued his development of the calotype photographic process mainly as a result of his poor ability as an artist. Talbot states is his manual The Pencil of Nature (1844) that his photography should be thought of as photogenic drawing. Talbots earliest photograph, Latticed Window although very poor quality and taken during his early experiments utilising an adapted the camera obscura, highlights his intentions as a keen scientist and mathematician to take mechanically accurate pictures. It is merely an accurate recording, a latticed window on a bright day, it serves very little artistic purpose, and is mainly a triumph of technical accuracy. Photography came to serve a much needed purpose, one that had been recognised much earlier that its first conception. Although Daguerre/Fox Talbots Victorian audience were generally a receptive and willing one, indeed ready to embrace a new and exciting technology, but they also engaged in much critical debate regarding the cultural, ethical and social impact regarding the emergence of photography. Wells (2004 p.12) states that hailed as a great technological invention, photography immediately became the subject of debates concerning its aesthetic status and social uses , Henisch (1994 pg.2) agrees stating intense controversies raged concerning its status and role. The debates related to art or technology is one still fought today, and ones which roots can obviously be found in the very early years of photography. The famous quote by Paul Delaroche (1797-1859) upon first seeing a daguerreotype photograph, from this day painting is dead, whilst an overt exaggeration, highlights a genuine fear felt by artists (especially portrait) during infantile years of photography. The daguerreotype Although accepted for its ability to record mechanically accurate images that are free of discrimination, photographys status as an art form was much less certain, and fiercely contested. Can photography be considered artistic? Charles Baudelaire (1821-1867), a French Poet artist, was a well known and very vocal critic of early photography: If photography is allowed to deputize for art, it will not be long before it has supplanted or corrupted art altogether (Baudelaire 1859 pg.297) Baudelaire suggest photography simply should not and could not supplant more traditional artistic methods. Its ability as To answer this question fully, there must be a clear knowledge of the culture/society which birthed photography. The mid nineteenth century was a time of great technological advancement (most prominently industrial technologies) that bought with it significant cultural and social change. Whilst these advancements were the cause of change, Well (2004) states a society will also invest and put time into developing new technologies in order to help satisfy previously unseen social needs. Wells (2004 pg. 12) summarises, photography was a consequence, and not a cause of culture. It was not a cause of change, but an answer to an unforeseen social need brought about by the fast evolving, and ever changing modern metropolitan lifestyle. Bibliography WELLZ, L. 2004. Photography: A critical introduction. Oxford: Routledge. CLARKE, G. 1997. The Photograph. Oxford: Oxford University Press. BAUDELAIRE, C. 1859. The Salon of 1859. Unknown. BRIGGS, A. 1998. A Victorian Portrait. London: Cassell Publishers Limited. GOLDBERG, V. 1991. The Power of Photography: How photographs changed our lives. New York: Abbeville Publishing Group. GREEN-LEWIS, J. 1996. Framing the Victorians. New York: Cornell University Press. HEINZ, K. 1994. The Photographic Experience 1839-1914. Pennsylvania: Pennsylvania State University Press. MARIEN, M. 1997. Photography and its Critics. Cambridge: Cambridge University Press. MUNRO, J. F. July 2009 The Optical Stranger: Photographic anxieties in British periodical literature of the 1840s and 1850s. Journal of early popular visual culture 7(2) pp167-183.

Free Essays - Holden Caulfield Needs Logotherapy :: Catcher Rye Essays

Catcher in the Rye - Holden Caulfield Needs Logotherapy Throughout the book Catcher in the Rye, by J.D. Salinger, a boy who does not know his place in life, illustrates the human need for logotherapy. Viktor Frankl, a Holocaust survivor, wrote "Mans search for meaning", in which he describes his experiences and ways of resisting the efforts of dehumanization in the holocaust. In Viktor Frankl's writing he delineates Logotherapy, which are three principles of mankind. The main character in Catcher in the Rye is Holden Caulfield, he is an unstable young man, who wanders around New York for three days, without knowing where to go or what do. Holden Caulfield would benefit if he applied Logotherapy to his everyday life. The first principle of logotherapy states that's man has an inborn will to meaning, "We seek to live not only for ourselves, but to contribute something of worth to other people and to the world we live in."(370) Holden Caulfield rarely shows this trait, but he does reveal it seldomly to people he does not know for example when he says to a cab driver, "You know those ducks in that lagoon right near central park? That little lake? By any chance do you happen to know where they go, the ducks, when it gets all frozen over?âˆÂ ¦"(60) This exhibits that Holden cares for some things, which means he has a will to meaning somewhere inside of him, he just needs to find it, like one of his teachers says, "âˆÂ ¦but I can very clearly see you dying nobly, for some highly unworthy cause"(188) In this quote, Mr. Antolini is telling Holden that he believes he will do something worthy with his life, but it will not be something very useful. Man has free will acts as the second aspect of logotherapy. Viktor Frankl states, " Man's freedom is no freedom from conditions but rather freedom to take a stand on whatever conditions might confront him"(371) Holden Caulfield sometimes shows free will, "âˆÂ ¦I couldn't think of a room or a house or anything to describeâˆÂ ¦So what I did, I wrote about my brother Allies baseball mitt."(38) This shows he can think for himself and that he does not just do what people tell him to do. Free Essays - Holden Caulfield Needs Logotherapy :: Catcher Rye Essays Catcher in the Rye - Holden Caulfield Needs Logotherapy Throughout the book Catcher in the Rye, by J.D. Salinger, a boy who does not know his place in life, illustrates the human need for logotherapy. Viktor Frankl, a Holocaust survivor, wrote "Mans search for meaning", in which he describes his experiences and ways of resisting the efforts of dehumanization in the holocaust. In Viktor Frankl's writing he delineates Logotherapy, which are three principles of mankind. The main character in Catcher in the Rye is Holden Caulfield, he is an unstable young man, who wanders around New York for three days, without knowing where to go or what do. Holden Caulfield would benefit if he applied Logotherapy to his everyday life. The first principle of logotherapy states that's man has an inborn will to meaning, "We seek to live not only for ourselves, but to contribute something of worth to other people and to the world we live in."(370) Holden Caulfield rarely shows this trait, but he does reveal it seldomly to people he does not know for example when he says to a cab driver, "You know those ducks in that lagoon right near central park? That little lake? By any chance do you happen to know where they go, the ducks, when it gets all frozen over?âˆÂ ¦"(60) This exhibits that Holden cares for some things, which means he has a will to meaning somewhere inside of him, he just needs to find it, like one of his teachers says, "âˆÂ ¦but I can very clearly see you dying nobly, for some highly unworthy cause"(188) In this quote, Mr. Antolini is telling Holden that he believes he will do something worthy with his life, but it will not be something very useful. Man has free will acts as the second aspect of logotherapy. Viktor Frankl states, " Man's freedom is no freedom from conditions but rather freedom to take a stand on whatever conditions might confront him"(371) Holden Caulfield sometimes shows free will, "âˆÂ ¦I couldn't think of a room or a house or anything to describeâˆÂ ¦So what I did, I wrote about my brother Allies baseball mitt."(38) This shows he can think for himself and that he does not just do what people tell him to do.

The Misfit, a Character beyond Redemption

The Misfit, a Character beyond Redemption†() In Flannery O’ Connor’s short story â€Å"A Good Man is Hard to Find,† the Misfit is a character who is interpreted as the epitome of evil. He had just escaped the federal penitentiary, and, according to the Misfit, he was incarcerated for allegedly killing his own father. He encounters a family who has been involved in an accident. The play culminates with the Misfit shooting and brutally murdering the grandmother after she reaches out to him.Despite the conversation they both had about Christianity and the kindness and sympathy the grandmother showed the Misfit, he chooses to kill her; consequently, a character beyond redemption by choosing his will to do evil after all. Throughout the play, the Misfit portrays himself as a victim since he was sent to prison and punished for something he doesn’t comprehend. He explains that the doctor in prison told him what he had done was murdered his own father but he doesn’t believe it.By the way he speaks about his parents, calling them â€Å"finest people in the world,† and saying that God never made a finer woman than his mother and that his father had a heart pure of gold (O’Connor 399), it makes the reader doubtful to believe if he committed the crime or not, even though there is evidence of his actions; â€Å"However, some psychopaths would do anything to convince themselves that they did not commit a crime† (Aaron 1), but towards the end of the play one can find it harder to believe that the Misfit is actually innocent, regardless of whether he killed his own 2. ather. The most evident example for The Misfit’s guilt is how easily he ordered his accomplices to murder the family that it makes it look as if committing crimes is nothing unusual for him (Aaron 1). Furthermore, the Misfit is a character who symbolizes evil. During the play, one can deduce that he is a liberal character who is not conscious of his actions and doesn’t see anything wrong in them.His way of not feeling any guilt of his actions, is to forget, this way any crime he commits won’t make him feel remorseful about it; for that same reason, when punished, he sees it unreasonable because he doesn’t believe that any crime deserves punishment, it is unjust and unfair and it just simply makes him feel miserable (Shmoop 1). The Misfit might know he did something wrong, but he doesn’t remember what it was, or better yet, he just doesn’t want to remember.This leads us to believe that he simply is a psychopath who enjoys killing because it is the only thing in his life that gives him any pleasure (Shmoop 1). He certainly doesn't seem to accept what he was accused off and feel as if his actions didn’t deserved the punishment he received, â€Å"I never was a bad boy that I remember of, but somewhere along the line I done something wrong and got sent to the penitentiary.I was buried alive† (O’Connor 401). O’Connor uses the Misfit as a character beyond redemption. We all know he was not a good person; it is seen by how he rationalizes his actions, even the murder of innocent children. As human beings we are the only ones responsible for our choices and actions and have free will to do anything we desire. We are capable of doing good, but we are just as capable of doing evil.

It’s Better To Be Feared Than Loved Essay

It is easier to rule with terror and fear than to force the people to be happy and to love the ruler. According to Machiavelli, to be an effective ruler, one must rule without a moral conscience, because feelings and emotions would interfere with difficult decisions. In the play, Macbeth by William Shakespeare, Macbeth is a notorious leader who rules with the power of fear among his people and leaves behind his moral conscience. Macbeth is a successful ruler with terror because he causes Duncan’s heirs, Donalbain and Malcolm to flee Scotland, he gains authority quickly and with little suspicion, and displays acts of justice towards Macduff. Macbeth instills fear among Duncan’s heirs who are supposed to take the throne if Duncan was to die. After everyone discovers that Duncan had been murdered, Donalbain and Malcolm acts quickly and flees Scotland in order to protect themselves. Donalbain says to Malcolm, â€Å"What should be spoken here, where our fate, hide in an auger hole, may rush and seize us? Let’s away. Our tears are not yet brewed† (II.iii.12-15). Because of Macbeth’s actions, he successfully takes control and causes Donalbain and Malcolm to flee. This makes it easier for Macbeth to become king. They both agree to separate, and Malcolm says, â€Å"What will you do? Let’s not consort with them. To show an unfelt sorrow is an office which the false man does say. I’ll to England† (II.iii. 127-129). With the both of them out of the country, and out of Macbeth’s Cao way, Macbeth takes the throne and is the new king of Scotland. This action proves that it is better to be feared than loved. Macbeth attains his authority quickly because he terrifies Duncan’s heirs. He did not have to wait a long time for his power. Once Macbeth is the king, he holds a state banquet to celebrate his authority. Banquo says to Macbeth, â€Å"Let your Highness command upon me, to the which my duties are with a most indissoluble tie forever knit† (III.i.12-14). The only character who suspects Macbeth of doing evil deeds in order to get the throne is Banquo, but Macbeth has him killed before he can demolish Macbeth’s authority and reign. Upon hiring the murders to kill Banquo, Macbeth thinks without his moral conscious. Not only did Macbeth gain power quickly, but he sustains his power for quite some time. Macbeth proves that ruling with fear is more effective, because he does not have to work hard to gain the people of  Scotland’s love and affection. Instead, he uses the quick and easy way to hold his position among Scotland. Macbeth gives justice to Macduff because he betrays his homeland by fleeing to England. Macbeth kills Lady Macduff and her son in order to protect him from the first apparition. At the Macduff household, Lady Macduff says, â€Å"He had none, his flight was madness. When our actions do not, our fears do make us traitors† (IV.ii.3-5). Macduff is seen as a traitor to Macbeth because he had fled the country. Macbeth gives justice to Scotland and his citizens by having his family murdered. His tactics upon murdering Macduff’s family keep Scottish citizens in fear. His terrorizing actions make Macbeth a successful leader. It was better for Macbeth to rule with fear because he was able to terrorize Duncan’s heirs, gain his power quickly, and gives justice to Macduff. Macbeth becomes treacherous, but his power only becomes more apparent. As a ruler, to gain respect, obedience, and loyalty, he or she must rule with fear because it is easier to be feared than to gain one’s love.